An event archive from 2023, not an announcement of a current event, promotion or selling price.
A small lounge in Seoul
Summerhall’s official blog reported on its own lounge at the 2023 Seoul Bar & Spirit Show. The event ran from 28 to 30 July at COEX Hall D; the report, published on 29 July, included Broody Hen blended whisky and Pickering’s Gin among the products presented.
The opening photograph shows small round tables, black stools and green Broody Hen banners. Seating within the display gives the space its lounge character.
The bottle, beyond its label
Broody Hen’s green palette and hen motif continue from the bottle into the event signs and banners. The words ‘The Hidden Spirit’ appear on the screen behind the lounge, connecting the setting to the brand’s visual story.
A display photograph published with the original 2023 report. It records the arrangement at that event.
Why return to an exhibition photograph?
A product close-up shows a bottle and its label. An event photograph places them in a setting. Together, they offer another view of how Broody Hen has been introduced in Korea.
This journal stays with what the photographs and contemporary report establish. It does not infer individual visitors’ experiences or reactions from the images.
Continue with Broody Hen today
Past promotions and displays do not establish current prices or availability. Explore the brand story and blended Scotch whisky, or contact us about current products and collaborations.
Source and photographs: Summerhall’s Korean blog, 2023-07-29. An editorial adaptation of the event archive.
